Our Story
Since 2000, we opened our doors as a pioneering consumer engagement agency.
We excelled in connecting brands with consumers.
Over the years, we asked ourselves: how can we retain our essence
while also being what tomorrow’s clients need us to be?
We are proud to announce our transformation into
WAVE — THE REALLY FULLY INTEGRATED AGENCY
Projects
Promenada Mall Craiova
City Carnival
An urban twist on the seaside activation, packed into the mall with games, live DJs and fun experiences. Results: 1100 photos snapped, 1500+ tenant giveaways, tarot readings, face painting, Wheel of Fortune and more.
Promenada Mall Craiova
Winter Wonderland
A magical Christmas retreat featuring cozy igloos, festive gift-wrapping and storybook photo corners. Results: 1236 gifts wrapped and 285 participants in creative snow-globe workshops.
Promenada Mall Craiova
Easter Surprises
An interactive Easter hunt and instant-win game brought extra joy to every shopping trip. Results: prizes on the spot with the “magic egg carton”, a life-size bunny mascot and hundreds of families hunting painted eggs via floor-sticker clues and SPOT app.
Vecchia Romagna
Master of Emotions
A campaign celebrating the brand’s authenticity, through a national consumer promo, in 2 waves, spring and winter. The communication channels were split between in-store, digital, TV and influencer tactics.
The promo reached over 50.000 people, resulting in more than 2000 online entries.
City Park Mall
Urban Jungle @Neversea 2023
An immersive and vibrant experience where festival-goers discovered a fashion-forward haven, combining elements of the jungle with interactive activities.
The project seamlessly integrated the urban jungle theme with the spirit of Neversea, attracting thousands of people to our corner.
Blue
New ride sharing service in town
A 360 launch for the newest player on the ride sharing market in Bucharest. The concept positioned Blue as an enabler of journeys, rather than rides, with full focus on the passenger.
The campaign integrated press inserts, outdoor, radio and cinema spots, PR tactics, 2 separate launch events and on-going digital and social media communication. Split into a teasing and a reveal phase, this incredible team effort successfully embedded Blue in the minds (and phones) of tens of thousands of consumers.
DeFish
Fine taste experts
A national consumer promo that brought together AI integration, consumer interaction and enticing rewards.
The AI generated characters guided consumers through an online test. The results came with product recommendations and recipe suggestions. Fans then entered the competition for a chance to win one of two gold bullions!
DeFish
#MySpring National Consumer Promo
A call to action for DeFish consumers to make a change in their lifestyle. With help from delicious recipes and outdoor inspired prizes.
We tapped on the insight that spring is the perfect time to start fresh. Fans discovered that change is easier when their plate is healthy AND tasty. The rest of the journey was as easy as saying DeFish!
O’Green
New Year’s Resolutions
A nationwide campaign focused on helping people achieve their New Year’s resolutions. The online quiz identified users based on three main goals for 2024: to travel more, to be more active or to eat healthier.
After completing the test, consumers could enter the competition. The prizes made it easier for them to achieve their new found resolutions.
Sun Plaza
13 year anniversary
A unique concept that successfully brought together the superstitions and symbols of Romanian culture to celebrate the 13th birthday of Sun Plaza Shopping Center.
Visitors were greeted with an unforgettable concert, supersized decorations of famous folklore beliefs and a special exhibition of AI generated images representing 10 well-known superstitions.
The anniversary also focused on doing good, by changing people’s minds about black cats and dogs. These particular animals have the lowest adoption rate, due to their color. Thankfully, this story had a happy ending: all the cases put forward found a home.
PANINI
Ongoing product sampling
A collaboration spanning over 10 years, resulting in millions of magazines reaching fans around the country. Our sampling campaign is implemented in schools, parks and shopping centers, at a national level.
Whirlpool
Product demo
An interactive activation inside Altex stores, to promote a new range of Whirlpool steam ovens. A chef prepared loads of delicious dishes and Altex customers were able to taste them.
The demo took place in 5 locations across the country, reaching hundreds of consumers.
Services
Creative Advertising
Creative Advertising
Concept development
Design execution
Packaging
Traditional media
Creative use of media
Production
Social Media
Social Media
Social Media strategies
Always-on content
Community management
Digital Marketing
Digital Marketing
Platform development
Mobile apps
Digital marketing campaigns
Paid media and SEO 360
BTL Events & Activations
BTL Events & Activations
Event concepts
Mall activations
Product sampling
Consumer games
Trade campaigns
Full execution management
Customer Engagement
Customer Engagement
Event production
In-store activation
Shopper experience
Merchandising
POS material production
Warehouse and Logistics
Sampling
Logistics & Warehousing
Logistics & Warehousing
Reception
Product handling
POSM storage
Stock control
Quality checks
National delivery
Our Clients
